Roosevelt Corollary Of The Doctrine - 1495 Words

Roosevelt Corollary to Monroe Doctrine Theodore Roosevelt, often referred to as Teddy was an American statesman, author, explorer, soldier, naturalist, and reformer who served as the 26th President of the United States from 1901 to 1909. Born October twenty-seventh, 1858, Manhattan, New York City and died January 6, 1919 Cove Neck, NY. The second of four children, His father, Theodore, Sr., was a well-to-do businessman and philanthropist. His mother, Martha Mittie Roosevelt, was a Southerner, raised on a plantation in Georgia (Watts 2). Teedie grew up surrounded by the love of his parents and siblings. He was born of a wealthy family. Born a sickly child with debilitating asthma. Theodore Roosevelt in my opinion is one†¦show more content†¦Roosevelt’s annual message, delivered on December fifth 1904, refered to Dominican situation and briefly sketched the reinterpretation of the Monroe Doctrine that would shortly bear his name (Vesser 314 ) Theodore Roosevelt became president after the assassination of President McKinley. He was thought of as the first modern president because he was the first to get involved in foreign affairs, with his Big Stick Policy. Other things he did during his president that are remembered for are his Square deal, Hay-Pauncefote treaty, his corollary to the Monroe Doctrine, and his trust busting. The Big-Stick Policy came upon after Roosevelt said that his motto was â€Å"to speak softly and carry a big stick.† The press gave his foreign policy the name (The Big Stick Policy). Roosevelt warned â€Å" Chronic wrongdoing, or an impotence which results in a general loosening of the ties of civilized society, may in America, as elsewhere, ultimately require intervention by some civilized nation (veeser 314). Roosevelt acted boldly and decisively in several occasions in his attempt to get the reputation that the US is a world power. Imperialists liked his policy, but there were still critics that disliked the policy and favored noninvolvement in global politics. The Square Deal came upon after Roosevelt’s first economic crisis. He demonstrated that he favored neither business nor labor but insisted on a square deal

Evolution of Health Care - 999 Words

Evolution of Health Care Information Systems Nancy Glaz HCS/533 February, 4, 2013 Sean Kern Evolution of Health Care Information Systems The introduction of Health Information Systems (HIS) to the health care industry has changed the delivery and reimbursement services in the United States (US). The history of information systems (IS) has enhanced communication between patients, providers, and insurance providers. Prior to the information age, health care use a paper method to maintain patient records. Numerous advancements within the information technology (IT) industry have since evolved. Family physicians and small medical practices have incorporated clinical and administrative and rely on its technology. IS have also†¦show more content†¦My experience is in alternative living communities for seniors. I have marketed three assistive living facilities and one independent living community. Sale inquiries, leads, and status’ required computer software to document, track, and maintain various reports. Each facility used different programs, but independently provided the same results. The IS of senior living communities require clinical and administrative applications. I remain in contact with several colleagues and discovered medication administration is paper documentation. I was surprised and shared information learned in HCS/533. Technological Advantages and Events IS respond to external and internal factors providing technological advancements and enhance a consumer driven market. External factors to include economic conditions, health needs, and technology have altered the delivery, reimbursement methods, and applications. Consequently, most health care IS limit the ability to integrate administrative and clinical data. Healthcare administrators must monitor trend lines and internal factors to maintain knowledgeable of federal initiatives and programmatic changes, reimbursement methods, and delivery of services. The 1990s introduced a different reimbursement method in Medicaid and Medicare. Resource-based relative value scale (RBRVS), considered physicians â€Å"value† of time, physician work, practice expense, andShow MoreRelatedThe Evolution Of Health Care861 Words   |  4 PagesThe evolution of health care has influenced current health care systems using insurance companies in a number of ways. This evolution started almost a decade ago when there was need to transform the organization of health care system. Retail clinics have emerged to offer routine preventative and acute care services by non-physician providers, with predictable wait times, more convenient venues, and more obtainable prices. This article evaluates the evolution of the health care system and examinesRead MoreThe Evolution Of Health Care1184 Words   |  5 Pagesquality in health care? We can divide it into three elements: 1. Care by practitioners and other providers which means receive correct diagnosis and an appropriate strategy of care from practitioners; and convenience, comfort, quite, privacy, food etc. from care providers. 2. Care Implemented by patient that means patient should take care not only for him or herself but also for his or her family. It is patient’s responsibility if he or she succeed or fail of getting health care. 3. Care receivedRead MoreHealth Care System Evolution1152 Words   |  5 PagesHealth Care System Evolution From the Medicare/Medicaid focus, I will attempt to break this down from the evolution of the old to the influence of the current or present systems.   I would further consider the old concepts of supply and demand.   Health care is no different.   In early health care delivery, there was not much demand because there was not much known.   In many instances, patients werent as educated about healthcare and illnesses to know where to go to seek care.   This is evident byRead MoreEvolution of Health Care Information1106 Words   |  5 PagesHealth Information Systems HCS 533 January 10, 2011 Evolution of Health Care Information Over the last 20 years dramatic changes have occurred in the health care industry. â€Å"Health care technology has exploded over the last 20 years, not just in the arena of medical diagnosis and treatment, but also in the area of health information and documentation† (The art of patient care, 2008, p. 1). Two Major Events Twenty years ago, Riverview Hospital was limited with technology. The use ofRead MoreThe Evolution Of Health Care Industry876 Words   |  4 PagesThe evolution of health care industry has taken a taken a drastic turn for employers and healthcare insurance. This article outlines a comparison in the time period between 2001 to 2011 where health insurance was typically purchased for large organizations; yet drastically lacked in medium to small companies (Haislmaier, Moffit, Owcharenko, Senger, 2014). The large organizations typically would have 100 or more employees and the smaller organization less than 100. The trend was noted in economicRead MoreThe Evolution Of Health Care Technology1256 Words   |  6 PagesHospitals date back to over 2500 years ago in history. Yet, an important factor in the way hospitals run is the evolution of health care technology. Hospitals have been directly impacted from key technological advancements in the last five decades and present era. It al l started in the 1960’s up until present decade 2010. With each decade brings change and progression. With these significant changes as years pass, competition is on the rise and external factors pose problem for hospitals to overcomeRead MoreEvolution Of Mental Health Care Essay1545 Words   |  7 PagesEvolution of Mental Health Care Mind over matter. To perceive is to believe. The way people think about a subject can largely effect the habits and matter of that subject. Dr. Emoto’s study of positive and negative intention using rice â€Å"sends a clear message that what we feel and say to ourselves and others has the potential to alter the very molecules surrounding us† (Curtin, Elise). Over the decades, mental health care has experienced a shift in perception to better care for patients becauseRead MoreThe Rapid Evolution Of Health Care1814 Words   |  8 PagesAlone ER The Rapid Evolution of Health Care By Steve Okhravi, MD, MBA, CPE July 16, 2012 Emergency care in the US is at a breaking point. Per data from The Institute of Medicine, over 1000 hospitals closed in the past few years because of the enormous cost associated with operation. There has been an increase in the number of visits to emergency rooms (ERs) to more than 120 million mostly due to those who are uninsured who, as a result, have a lack of access to primary care. As the number ofRead MoreEvolution of Health Care Systems1524 Words   |  7 PagesContracts and licenses Contracts and licenses are not themselves intellectual property and are generally considered to be a distinct discipline, not part of the same area of law as intellectual property. Nevertheless, contracts are essential to our system of intellectual property. They are the means by which you share intellectual property. Contracts and licenses are the means by which people let their intellectual property out in a controlled way. Importance Normal people interact withRead MoreHealth Care System Evolution Paper1313 Words   |  6 PagesHealth Care System Evolution Paper This paper will discuss how HMOs have influenced current health care systems. HMOs have been able to reduce health care cost in many ways and have also faced many difficulties along the way. Many Americans years ago did not have health coverage and we are still seeing this today because of the cost of these plans. HMOs or Health Maintenance Organizations are health care plans that reduce health care cost. Members of an HMO are usually required to make a co-payment

Sonnys Blues by James Baldwin, a Narrative View - 856 Words

Each story has a protagonist, the main character, the one that seems to have the attention focused on them. Then theres usually an antagonist, the opposite of the protagonist, the so- called bad apple in the family. It seems to be that way with the modern family we see today. Sonnys Blues is mainly of an older brother who only wants to see the best for his youngest brother, Sonny. Coming from a middle-class family, things that happen to Sonny arent what the brother though would come about. The oldest brother in the family has strong values but cant understand how his brother could get himself into so much trouble like this. He explains in the story that he and his family were trying so hard to be a model middle-class family in†¦show more content†¦He tries to ignore the feelings and hopelessness, but realizes that blues music is an easy way to escape, much of like what his brother has done. Sonny doesnt realize his brother fears reaction just like the narrator doesnt underst and Sonnys feelings with drugs and what his life is like. The narrator starts to actually relate when his daughter dies, he begins to see all the trouble that Sonny goes through and realizes he too needs an area to escape. He wants to relate to his brother, he wants to start to understand what its like to be the lesser favorite of the children. WORKS CITED Baldwin, James. Sonnys Blues. Literature: An Introduction to Fiction, Poetry, and Drama. X.J. Kennedy and Dana Gioia. Pearson/ Longman: New York. 2005.Show MoreRelatedSonny s Blues By James Baldwin827 Words   |  4 PagesSonny’s Blues In James Baldwin’s â€Å"Sonny’s Blues† it is only when a brother loses his child that he realizes how easy it can be to lose his brother. The narrator’s little brother, Sonny, was left in his charge when their parents passed away. He neglects Sonny and leaves him to work through hard decisions on his own which leads to Sonny being picked up by the police for using and selling drugs. When the narrator’s daughter, Grace, passes he sees how suffering can affect people and reaches outRead MoreJames Baldwin s Reality Through Sonny1253 Words   |  6 Pages James Baldwin’s Reality through Sonny Sonny’s Blues digs deeply into the â€Å"Negro American† during Civil Rights and Jim Crow Era’s. Set in Harlem, New York in the 1950’s. James Baldwin’s stories give insight based on events of his culture and this becomes apparent through the analysis of the characters in Sonny’s Blues. James Baldwin uses his talents to paint a vivid picture of African American life through a fictional story of two brothers who choseRead More Siblings Relationship in James Baldwins Sonnys Blues Essay1612 Words   |  7 PagesSiblings Relationship in James Baldwins Sonnys Blues Eminent psychologists have made convincing arguments for the effect birth order has on personality. In addition, laymen can cite innumerable examples of domineering, pragmatic, reliable older siblings contrasting with those fitting the youngest stereotype -- irresponsible, spoiled, and selfish. Such character traits often cause lifelong conflict between siblings. In his short story Sonnys Blues, James Baldwin shows a profound exampleRead MoreHuman Emition vs. Ambiguity and Aesthetics618 Words   |  3 Pagesâ€Å"Words and Music: Narrative Ambiguity in ‘Sonny’s Blues,† by Keith Byerman is a critical analysis of the narrator’s discourse in â€Å"Sonny’s Blue.† Byerman argues that the use of language necessarily proves limitations. Byerman states that a â€Å"resolution can be accomplished† 1 when the message is â€Å"received or code is decipher in most case the message is withheld in some manner-through deception, innocence, or ig norance until a key moment in the narrative.† He supports this argument by pointing out howRead MoreJames Baldwin s Sonny s Blues2994 Words   |  12 PagesINTRODUCTION Sonny, from James Baldwin’s â€Å"Sonny’s Blues,† is portrayed as a sufferer. He struggles with his stagnation in Harlem, his unfulfilled dreams and the disconnect between himself and his only family, his brother. However, not all hope is lost. He serves as a teacher for others, full of knowledge of how one can truly suffer and still triumph (Norton 47). Only when he is finally able to connect with his brother through music, are his â€Å"blues† finally heard and he affirms his individualityRead MoreShort Fiction Stories: Sonnys Blues Essay748 Words   |  3 Pages This is my first time to read â€Å"Sonny’s Blues†. I think the reason for this short fiction wrote successful is great in portray the character and story details. The author James Baldwin use great literary elements to depict the story’s develop. I want to analysis the title, plot and flashback use in this short fiction. The first thing we will do to read an article usually read the title. Also, the title may become the reason for us to start read an article. Like me, sometimesRead MoreEssay on Sonnys Blues by James Baldwin1316 Words   |  6 Pagesâ€Å"Sonny’s Blues† revolves around the narrator as he learns who his drug-hooked, piano-playing baby brother, Sonny, really is. The author, James Baldwin, paints views on racism, misery and art and suffering in this story. His written canvas portrays a dark and continual scene pertaining to each topic. As the story unfolds, similarities in each generation can be observed. The two African American brothers share a life similar to that of their father and his brother. The father’s brother had a thirstRead MoreAnalysis Of James Baldwin s Sonny s Blues Essay2104 Words   |  9 PagesSeveral dialectics are at play in James Baldwin’s short story â€Å"Sonny’s Blues† including a dialectic between the narr ator and his beloved brother Sonny involving their opposing responses to the sense of oppression and limitation that arises from living in Harlem. This dialectic and its resolution closely parallel Baldwin’s masterful use of Blues, Jazz, and Gospel music. We follow the narrator and his brother Sonny as they traverse the complexities of their individual and interconnected Harlem livesRead MoreASAM 5 Notes Essay6590 Words   |  27 Pagesï » ¿Lecture 1- Stories: a core demand? Saturday, February 8, 2014 2:42 PM    Stories: a core demand? Children constantly ask to be read stories The need for narrative may not be as core as. Three parts Minority Literature Minority literature The concept of minority has been central to the very founding of American life and government Metaphors of minorities Invisibility : lock of recognition Notion of otherness: radical difference WEB Dubois, the souls of Black Folk (1903) Historian andRead MoreAmiri Baraka s 1964 Play, Dutchman1892 Words   |  8 PagesAmiri Baraka’s 1964 play, Dutchman, is a prime example of a work that has an allegorical meaning of the race relationships between African Americans and Caucasians during its time period. A major theme of this course is studying stories as narratives, in terms of understanding cultural diversity. Although Dutchman is a play, and not a novel or short story, the interaction between Lula and Clay assists the audience in conceptualizing black oppression after World War II through the system of language

Public Speaking Reflection free essay sample

I used to define public speaking as a simple, casual conversation with my audiences. However, I realize that I was wrong after completing Comm. 20. Through a series of learning objectives for this course, I have come to an understanding that public speaking is actually a life skill. As I progress through this course, these learning objectives have become guidelines for my speeches and helped me improve in my public speaking skills. The first learning objective is about how to identify and access a socially and intellectual topic, then compose and deliver an oral presentation on this topic. As the semester first started out, I vaguely understood what this objective meant or how it could be applied to my speech. The topic for my first speech, the tribute speech, vaguely had any socially significance. As a result, I only managed to complete a part of the first objective for my first speech, which was delivering an oral presentation with a keyword outline. As the semester proceed, I started to gain more knowledge about how to choose a socially and intellectual significant topic. With the informative speech, I was able to incorporate the idea that the goal of this speech was to educate and increase the audience’s knowledge as well as to raise their awareness about an issue or matter. Through these newly incorporated materials, I was able to analyze whether or not the topic I chose was significant. By the end of the semester, I have a full knowledge of what the first learning objective is all about. So not only did I need to choose a significant topic for my last speech (the persuasive speech), but I also need to convince my audience that my topic was socially significant. Then, I would deliver an oral presentation using note cards or a keywords outline. As this first learning objective guide me through my speeches, I realize that this objective is an important objective to meet. One valuable lesson that I have obtained while I delivered my speeches was that my audiences are most likely to be distracted from the speech if the topic of the speech was not significant to them. Knowing importance of this first objective, I feel that I will have to revisit it in the future when I am in a working environment as a businessperson. When I deliver my speeches to engage consumer to buy my product, I need to find significance of the product in order to attract their attention. The second learning objective is about being able to engage in an analytical and critical listening. At the beginning of the semester, I was able to engage in an analytical listening but not quite critical. For the first speech, I was able to listen and analyze the speech according to the peer review guidelines. However, my view of analysis was very limited because I was only able to identify what is missing from the speech, such as purpose or credibility. As I got farther into the semester, I was able to identify more ways on how to actively peer review. For instance, I was able to point out pieces of unclear informations from the speeches and formulate critical questions to ask the speakers. Especially for the last speech, the second learning objective was highly applicable. I was actively engaged in an analytical and critical listening. For the persuasive speech, I was able to analyze the speech through series of questions of whether or not the speeches contain fallacies. Also, I was able to come up with critical questions that challenge the speeches. When I am engaged in analytical and critical listening, I feel like I am actually doing a personal reflection of what I should or should not being doing for my own speech. With this analogy, I believe that the second learning objective is important to meet. Knowing how important this objective can be, I am certain that I will be applying this skill whenever I am listening to a speech or presentation. Through the engagement of analytical and critical listening, I will be able to find ways on how I can improve on my speech and presentation. The third objective is about how I can analyze the audience, adapt to diverse audiences, and use the informations to form the purpose of the speech. For my first speech, I have completely leaved out this objective from my speech. As the semester started out, I vaguely understand what this object is all about. When the audience listened to my tribute speech, they may have felt that it was a little irrelevant because it did not connect to them. As a result, I have made sure that I have related the topic of my second speech to my audiences. However, I did not realize that I was so distracted by forming a connection with the audiences that I have forgotten to mention about the actual purpose of my speech. For the last speech, I was not only able to connect my speech to the audience but also develop a purpose that would focus on a group of target audience only. This objective is important because as I have said before the audience will think the topic of the speech is irrelevant if it has no connection to them. So, in the future I will be revisiting this objective again because as a businessperson I will have to build connections between consumers and the product in order for them feel that the product is relevant to their life and they should buy it. The final learning objective is about the ethical responsibility of speaker. This objective was really confusing to me at the beginning of the semester, so I did not include any understanding of economic, legal, and social issues in my tribute speech. As I advance through the semester, I have gained more knowledge about this objective and was able to incorporate it into my second speech. I was able to incorporate economic and legal into the topic of my informative speech. By the end of the semester, I have gained full knowledge about this objective and was able to analyze it within my final speech. For instance, I was able to analyze that economic issues were the causes of my topic in the persuasive speech. Having a full knowledge about the third objective, I have realized that this objective is generally important to meet. The reason for this is that when a topic has a slight understanding of economic, legal, and social issues, it makes the topic seems more relevant to society and urges to the audiences to focus on it more. Since this objective is important, I know I will be revisiting it in the future of my career. In order to convince the consumer to buy the product, I must give the consumer a rough understanding of how it can beneficial to them economically. Public speaking is not just a casual conversation, but rather it is life skill. Through these series learning objectives, I know that I can be outstanding in my public speaking skills as long as I follow these guidelines. These guidelines will also guidelines for my career for public speaking is the main source of my career.

Marketing Education Policy and Management

Question: Discuss about the Marketing for Education Policy and Management. Answer: Introduction: The universities of Australia are undergoing significant reform and change. The governmental policy and others have contributed to the success of Australian universities. Victoria University is no exception to this aspect. The university is characterized by a decent level of market share which accounts for nearly thirty percent of revenue. Victoria University is located in Melbourne. However, it is difficult for the varsity to operate and command a sizeable share of the entire industry. The University maintains strong industry connections in education so that every individual associated with the University are benefitted. VU or Victoria University assumed the status of a university in 1990. After a downturn from 2010, the universitys fortune experienced a turn-around since 2013 (Mazzarol and Soutar 2012). VU achieved double-digit growth in 2014. Victoria University is esteemed for providing high-quality education to innumerable students from around the world. Each year the varsity at tracts as many as forty-six thousand students globally. The education industry is robust and estimates around AUD 1.7 billion of which approximately 600 million is dedicated to technical education. The US is followed by Australia when it comes to higher education. Also, education is Australias second largest export sector. Barring tourism, it is the third largest exporter which contributes around USD 17.2 billion economy which amounts to 23.2 percent from the preceding year (Shah and Sid Nair 2013). Marketing environment At the outset, it is clear that Victoria University is based in Melbourne which boasts of being the cultural and sporting capital of the region. It is currently the destination of more than 4.35 million resources from over 140 nations. With students hailing from more than 100 nations, Victoria University is one of the culturally diverse education institutions in the region. The varsity is identified as one of the fast-growing multicultural institutions in Australia. As stated earlier, the education market contributes around USD 17.2 billion in export income of the nation. It had faced an increase of 23.2 percent from preceding year (Casidy 2014). The total revenue of educational industry amounts to USD 78,690 million. The growth regarding revenue totals around 3.5 percent. The higher education sector, in particular, the universities is a home to the substantial share of international students in Australia. This amounts to around 48 percent of total enrolment in June 2015. The ABS or Australian Bureau of Statistics reveals that the market wherein Victoria University operates in reached a record high of AUD 18.1 billion or USD 13.15 billion for the previous fiscal year. Also, education is a major employer who supports as many as 1,30,000 jobs across the regions and cities (Waters et al. 2015). Target segmentation The degree of the gap in perception to the performance of Victoria University along with second tier universities is large. The university in consideration is focused on the creation of a differentiated place in the market. Previously, there was less difference between various Australian universities due to levels of competition and other factors. The university in consideration requires more needs to carve out distinct positions in the education market. Victoria University has placed emphasis on being the student based institution (Shah and Richardson 2016). It conducts extensive student experience research and seeks to develop student experience consequently. Victoria University operates in a more competitive and consumer-driven market in Australia. Techniques and strategies used in other industry conditions for instance multi-brand strategies and psychographic segmentations may be considered (Harris and Ammermann 2016). The university should consider creating sub-brands for target ing new student segments without dismantling the position of the actual entity. Victoria University could create an alternative brand for instance in the delivery of education model to reap the advantage of mass market volumes along with maintaining the reputation of being a world-class university. On the other hand, Victoria University may mull over the creation of new brand and establishment to open up or grow new segments. Besides, the university has deployed the principal factors of psychographic segmentation to changeable degrees. It has defined targeting students using the principles of psychographic segmentation and has aligned to a full range of programs brand and marketing and student experience. The executives of the University have strategies that encompass over the core product. The core product, in this case, is focused on a wide range and diverse programs namely Bachelor degree courses to the certificate, diploma, and Master Degree curriculums. However, in some cases, the course offerings and programs are of sufficient quality which attracts the strong level of basic demands. Thus psychographic need seems to be the focal point. Victoria University functions in an increasingly competitive and consumer-driven market wherein the consumers are deemed to be students. The risk exists in being an incumbent competitor who wins market share by getting closer to the students by formulating new programs or for that matter experiences that directly matches students preferences and needs (Cucchiara 2016). Customer behavior Victoria University aims to adopt psychographic segmentation model while analyzing customer or students behavior. The university aims to profile the students and applicants to understand how students hailing from a wide geographic territory perceive the institution. This would help the varsity to improve the marketing of its core product which is education. The primary use of psychographics is helpful in the understanding of the markets wherefrom the students belong to. A viable psychographic analysis would help Victoria University to drift from reliance on geographical considerations which would assist them to shape various academic programs coupled with student delivery and marketing communications. The investigation identifies varied differentiated psychographic segments among first-entry undergrads. The primary cultural factors also deserve special mention in this regard. The university in consideration incorporates changing cultural values of young Australians. It goes without s aying that the university has framed some academic programs which are concurrent to social class and attitudes of the incumbents who flock in the esteemed venue of the University. Different students fall in different social backgrounds. Thus the institution has framed various cost effective courses which cater to the wide range of students hailing from diverse backgrounds (Mainardes et al. 2014). Marketing Mix The University in reflection targets a wide range of students hailing from various geographies and backgrounds. Price: Victoria University offers vocational education and subsidized courses to its students. Postgraduate courses are usually full fee paying which comes with certain exceptions. The prices of academic programs reflect the service qualities provided to the students (Tayar and Jack 2013). Place: Victoria University is located in Melbourne which is referred to be service center and provides competitive edge thereby attracting more students. Promotion: The organization promotes through the website, media namely, television, the internet and educational magazines. People: The resources mean faculty and non-teaching community associated with Victoria University. Competent individuals having Ph.D. and Masters degree are considered while selection for faculty division. Process: The entire service process is devoid of hassles and technology-based which makes admission and other aspects easy and unperturbed (Drew 2013). Recommendations Victoria University is a name to reckon with in the education sector of Australia. University strategy is usually led by the vice-chancellor. The university leaders should be consistent while recruiting best people for various positions. The university intending to accentuate marketing opportunities should invest in online campaign and promotional activities to draw students. The university should aim to make the admission process more simplified which makes an entry point for the students convenient. The organization should heighten digital communication practices to attract more students. Moreover, it should partner with regional institutions based in locations other than Australia which would increase the face value of the university. The institute should maintain a strong alumni base which is effective in drawing potential students into the university. Reference list Casidy, R., 2014. Linking brand orientation with service quality, satisfaction, and positive word-of-mouth: Evidence from the higher education sector. Journal of Nonprofit Public Sector Marketing, 26(2), pp.142-161. Cucchiara, M., 2016. Thinking Locally: Attending to Social Context in Studies of Marketing and Public Education. Peabody Journal of Education, 91(1), pp.121-130. Drew, C., 2013. Elitism for sale: Promoting the elite school online in the competitive educational marketplace. Australian Journal of Education, 57(2), pp.174-184. Harris, A. and Ammermann, M., 2016. The changing face of creativity in Australian education. Teaching Education, 27(1), pp.103-113. Mainardes, E.W., Raposo, M. and Alves, H., 2014. Universities need a market orientation to attract non-traditional stakeholders as new financing sources. Public Organization Review, 14(2), pp.159-171. Mazzarol, T. and Soutar, G.N., 2012. Revisiting the global market for higher education. Asia Pacific Journal of Marketing and Logistics, 24(5), pp.717-737. Shah, M. and Richardson, J.T., 2016. Is the enhancement of student experience a strategic priority in Australian universities?. Higher Education Research Development, 35(2), pp.352-364. Shah, M. and Sid Nair, C., 2013. Private for-profit higher education in Australia: widening access, participation and opportunities for public-private collaboration. Higher Education Research Development, 32(5), pp.820-832. Tayar, M. and Jack, R., 2013. Prestige-oriented market entry strategy: the case of Australian universities. Journal of Higher Education Policy and Management, 35(2), pp.153-166. Waters, M., Simon, L., Simons, M., Davids, J. and Harreveld, B., 2015. A case for scholarly activity in vocational education in Australia. Higher Education, Skills and Work-Based Learning, 5(1), pp.14-31.